Case Study: Enhancing Brand Visibility and Customer Engagement at Kwasver Shop Based in Soho
FASHION SHOP
Sales Representative
Visual Merchandiser
Social Media & Content Creator
Shop & Studio Manager
Discover how I enhanced the brand visibility and increased recognition for Kwasver, which is a dynamic hand made fashion brand based in Soho, by using innovative marketing and management.
My efforts demonstrate a proven ability to drive results and contribute to a fashion brand's growth and success.
Increase Foot Traffic: Attract more customers to the store through effective marketing and merchandising strategies.
Boost Social Media Engagement: Grow Kwasver's social media following and enhance online brand presence.
Improve Sales: Increase sales through personalised customer interactions and optimised store presentation.
Strengthen Brand Image: Create a consistent and appealing brand image through visual merchandising and promotional events.
Enhance Creative Content: Develop a photography studio to create high-quality content and provide training opportunities for aspiring photographers.
Customer Interaction and Sales Techniques
Personalized Service: Provided personalised shopping experiences by engaging with customers, understanding their preferences, and recommending suitable products.
Social Media Promotion: Encouraged customers to follow Kwasver on social media platforms, leading to increased brand engagement and visibility.
Store Maintenance and Visual Merchandising
Visual Merchandising: Designed and implemented eye-catching window displays to attract passersby and entice them into the store.
Product Organization: Regularly cleaned and organised clothing on rails, ensuring a pleasant and easy-to-navigate shopping environment.
Creative Marketing and Content Creation
Daily Content Creation: Developed and shared daily content showcasing the store's offerings through photoshoots, highlighting new arrivals and promotions.
In-store Promotions: Stood outside the shop wearing Kwasver clothing to draw attention and invite potential customers inside.
Photography Studio and Styling
Photography Studio Setup: Established an in-store photography studio to create high-quality images for Kwasver's marketing campaigns and social media platforms.
Styling for Shoots: Provided styling services for photoshoots to ensure clothing was presented in the best possible light. Worked with artist & models to develop creative concepts that aligned with Kwasver's brand image.
Training for Aspiring Photographers: Offered workshops and training sessions to teach new photographers, helping them update their portfolios and gain hands-on experience in fashion photography.
Objectives
Strategies and Implementation
Location, SOHO
What Does KWASVER Represent?
KWASVER is a brand that embodies self-expression and individuality. We design for those who have a strong sense of self and are looking to amplify it through their fashion choices. Our pieces are not for the faint of heart—they are statements that say, "I am here".
KWASVER’s designs are for the brave, for those who want to introduce themselves to the world through fashion that is full of energy, personality and distinction. Each garment is an extension of the wearer, providing a powerful yet subtle introduction without a single word spoken.
What Makes KWASVER Unique?
At KWASVER, we pride ourselves on creating designs that are truly one-of-a-kind. You won’t find anything like our pieces elsewhere. Every collection is a fresh challenge, pushing the boundaries of creativity with bold colours, innovative designs and diverse materials. KWASVER is in competition with itself, constantly striving to outdo our last creation to bring something new and exciting to the fashion world.
